Transit advertising consists of three different mediums; bus stop benches, shelters, (both right at the curb) and city buses. All three place your advertisement at eye-level to deliver the full impact of your message over and over again. Transit advertising delivers your message for less money at the Cost per Thousand exposure rate (CPM’s) than any other medium.
Bus stop benches and shelters are all over your city and allow you to penetrate into areas where no billboards are allowed. They provide constant presence to reach thousands of motorist each day. They reach the same traffic that billboards do but for much less money, and they are not 40′ up in the air, but down in direct line of site where the action is.
City buses travel hundreds of miles each day on streets with the highest traffic counts. As a result, they place your message at the busiest intersections, malls, schools, and the other high traffic commercial areas to be seen multiple times each day! Bus Ads are high impact moving billboards that grab the motorist’s attention directly at eye level!
All three transit mediums will deliver your message throughout your community, giving you the opportunity to keep your company’s name and message top-of-mind. Each of the transit mediums can be used to dominate the market for 4-weeks for the same cost of a newspaper ad for one night. If branding is the long-term strategy, the three transit mediums are a powerful choice for delivering high visibility at the lowest investment. We do love Newspaper, TV and Radio……because they use us too!